Skincare ROUTINE - WHY?

THE 'SELF CARE' MOVEMENT

History of SELF-CARE - How 'Self-care' Went From Radical to Frou-Frou to Radical Again

http://www.slate.com/articles/arts/culturebox/2017/04/the_history_of_self_care.html?via=gdpr-consent

'rise of the women’s movement and the civil rights movement that self-care became a political act.'
'Self-care was “a claiming [of] autonomy over the body as a political act against institutional, technocratic, very racist, and sexist medicine,” Natalia Mehlman Petrzela, an assistant professor at the New School'
'Audre Lorde’s 1988 book of essays, A Burst of Light: “Caring for myself is not self-indulgence, it is self-preservation, and that is an act of political warfare.'
'movements also coincided with a more niche “wellness” trend,' - 'Bourne out of disappointment among doctors and nurses with the ways in which traditional Western medicine failed'
'Holistic fitness lifestyles like the one Rather profiled marked the beginning of a new era for self-care, one that disassociated it further from politics.' - Hippies, counter culture, DRUGS, cults ect
'That shift continued in the late ’80s and the 1990s' - Further Shift to the 'yummy mummy'
"the lightening of the tone of many of these originally more subversive ideas”—think upper-class moms picking up their kids in Lululemon pants,'
'Women, people of color, and the LGBTQ community have been able to carve out spaces for themselves online that were not always open to them before, sharing knowledge and supporting each other in unprecedented ways.' - Internet allowing self care to be reclaimed, once again an act of polotics and popular culture - decreased stigma towards mental health. - 'noticed a recent shift within the medical field toward taking self-care more seriously,'
'In the past few years, self-care has also become a particularly popular topic within the black community once again, appearing frequently in magazines and blogs such as Essence and Madame Noir—not to mention on Solange’s 2016 album' - coensides with rising awareness of the 'white feminist' and how previous movements have neglected women of colour, not ackologied their additional struggles - this rise may be in response, they too now partaking in this. as a political act.
'desire for safe spaces translates to other stigmatized groups as well'

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Whilst I understand the polotical nature of self care - feel oddly sceptical as self care has since become a product - LOCKDOWN

The Millennial Obession with Self-care

https://www.npr.org/2017/06/04/531051473/the-millennial-obsession-with-self-care?t=1637318310901

'While self-care has been around for centuries, it has only recently been co-opted by stars such as Solange and consumerized into self-care kits.'
'millennials reported making personal improvement commitments than any generation before them. They spend twice as much as boomers on self-care essentials such as workout regimens, diet plans, life coaching, therapy and apps to improve their personal well-being' - Generational divide
generation that takes advantage of the Internet the most is also the generation that devotes the most time and money to the $10 billion self-care industry.
'we're constantly bombarded in self-absorption'. - SELFIE Generation, Social Media, VAINITY?
'comparing our lives to the perfection we see on the Internet' - Pressure to be the best version of oneself, 'THAT GIRL' ect - Self care becomes a chore, pressure ijij
Hairpin featured a regular column from Fariha Róisín and Sara Black McCulloch in which they interviewed different women about self-care and what it meant to them. In their inaugural post, Róisín wrote, “This column has a singular purpose: to talk to women about navigating a world where they are their own savior.”
'noticed a recent shift within the medical field toward taking self-care more seriously,'
'In the past few years, self-care has also become a particularly popular topic within the black community once again, appearing frequently in magazines and blogs such as Essence and Madame Noir—not to mention on Solange’s 2016 album'

LOCKDOWN - Increase Popularity in Skincare

https://automat.ai/resources/skincare-market-growth/#:~:text=Skincare%2C%20as%20a%20market%20segment,with%20skincare%20leading%20the%20way.

'Skincare, as a market segment, is growing faster than any other part of the beauty industry. Sales of skincare products grew by 13% last year in the United States, while makeup grew by only 1% in the same period. Online beauty retailers grew 24% in that time, with skincare leading the way.'
'Net-a-Porter’s best selling category in its beauty department is skincare, and that grew 40% year-over-year.'
'a variety of trends: growing desire for health-promoting and self-care products, increasing interest in the power of regimens and routines, the ability of social media to more rapidly empower and inform consumers'
'developing personal rituals and gratitude are just a few of the emerging ways that significant segments of consumers are starting to develop a deeper relationship with their wellness. ' - SELF CARE? PARADOX - WHY DOES IT FEEL LIKE A CHORE?
Concerns driving the skincare trend - more relevant today/during COVID - 'Pollution, sun protection, workplace stress reaching near-epidemic levels'
'skincare routines not only become an important ritual, but also something that drives higher retention and lifetime value for brands.' - Not only catering to idea of wellness, powered my consumerism - marketing tool - Is a DAILY ROUTINE even nessarry? Or is it all a poly?

Part 2 - FINE ART

P2 - Research

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